
When Data Lies Honestly
You ever stare at a dataset so clean it almost makes you suspicious? I was working on this internal report, years ago, a clean pull, plenty of rows, the kind of structure that makes your inner developer exhale. The task was simple: find out which section of a local news site was most engaging. Click-through rate, time on page, bounce rate, the usual suspects. And the numbers spoke. Loudly. “Pets” crushed “Politics.” “Recipes” danced circles around “Real Estate.” The graph basically threw glitter at “Pets.” So I built the dashboard, shared it, and our PM lit up. “Let’s double down on Pet content,” he said. “People love it!” ...


